Are you cutting through with distinctive brand character? Or blending in as a copycat corporate clone?
Share examples of written communication and find out.
In poker, a "tell" reveals what you're really holding. Your culture communications have one too. TalentTell finds it.
The carefully crafted job ads, the values statements,
the onboarding decks written to sound exactly right.
Drag to explore
“We're a people-first organisation.”
“We value collaboration and innovation.”
“We're a passionate team.”
“We empower our teams to succeed.”
“We're committed to excellence.”
“We foster a culture of belonging.”
The specific people who will thrive in your business can't tell you apart.
That's not always a culture problem; it's a distinctive communication one.

“Open Happiness”
“Share a Coke”
Warm, optimistic, comforting

“The Pepsi Challenge”
“Choice of a New Generation”
Provocative, youthful, defiant
There are 12 brand characters.
Which one are you? Which one do you want to be?
Most companies want to be distinctive; most aren't. See how you compare against your competitors.
The Smooth Talker
Sounds good. Says nothing.
The Standout
Proves it and owns it
The Communication Cloner
Says nothing, differently
The Hidden Gem
Specific but generic
Job ads. Careers page copy. EVP Culture documents. Mission and vision statements. Paste in as many sources as you like - the more you add, the more accurate the read.
TalentTell analyses each source and reveals how your culture actually lands - not how you intended it to, but how candidates and employees genuinely receive it.
See if you're formal or friendly, generic or distinctive, and learn how you can stand out from the crowd if you're swimming in a sea of same.
Ready to find out?
TalentTell shows you how your communication is coming across.
Is your tone of voice bland, bold or somewhere in between?
See how you compare to help optimise your content for cut-through.