Your real culture has a tell.
It's hidden in how you communicate.

Are you cutting through with distinctive brand character? Or blending in as a copycat corporate clone?

Share examples of written communication and find out.

Explore
The Concept

Two meanings. Both matter.

In poker, a "tell" reveals what you're really holding. Your culture communications have one too. TalentTell finds it.

What You Tell

The carefully crafted job ads, the values statements,
the onboarding decks written to sound exactly right.

THE CONSCIOUS

Drag to explore

The Problem
Your job ads sound like your competitors'

We're a people-first organisation.

We value collaboration and innovation.

We're a passionate team.

We empower our teams to succeed.

We're committed to excellence.

We foster a culture of belonging.

The specific people who will thrive in your business can't tell you apart.

That's not always a culture problem; it's a distinctive communication one.

What great brands understand

Same market. Same product. Distinctive characters.

Coca-Cola logo
The Innocent

“Open Happiness”

“Share a Coke”

Warm, optimistic, comforting

Pepsi logo
The Rebel

“The Pepsi Challenge”

“Choice of a New Generation”

Provocative, youthful, defiant

There are 12 brand characters.

Which one are you? Which one do you want to be?

Your Positioning Map

How does your employer brand come across?

Most companies want to be distinctive; most aren't. See how you compare against your competitors.

Clichéd  →  Distinctive

The Smooth Talker

Sounds good. Says nothing.

The Standout

Proves it and owns it

The Communication Cloner

Says nothing, differently

The Hidden Gem

Specific but generic

You?
Generic  →  Specific
How it works

Three steps. Five minutes. Multiple insights.

1

Share examples of
your communication

1

Job ads. Careers page copy. EVP Culture documents. Mission and vision statements. Paste in as many sources as you like - the more you add, the more accurate the read.

2

See how you're
coming across

2

TalentTell analyses each source and reveals how your culture actually lands - not how you intended it to, but how candidates and employees genuinely receive it.

3

Discover how you
compare to others

3

See if you're formal or friendly, generic or distinctive, and learn how you can stand out from the crowd if you're swimming in a sea of same.

Ready to find out?

The analysis is free.

TalentTell shows you how your communication is coming across.

Is your tone of voice bland, bold or somewhere in between?

See how you compare to help optimise your content for cut-through.

See if you stand outOr if you fade in